01 — Colour
A plum foundation, electric accents
Deep Plum carries the structure and typography. Soft White is the canvas. The four secondary colours appear as highlight blocks and accents — never as the dominant surface.
Primary
Secondary
Tap any swatch to copy its hex. Secondary colours may be used as lighter tints for highlight blocks — keep them supporting, never the page background.
02 — Typography
Three voices, one system
Suisse Neue sets the structure, Zuume Bold supplies impact, and Parabolica Text carries the reading — always in Deep Plum.
For headlines and statements at large scale — confident, condensed, never timid.
A neo-grotesque for headings, labels and UI — clean, neutral, European.
Regular & Medium for long-form reading. Always set in Deep Plum.
The specimens above are set in EFI’s licensed faces — Suisse Neue, Zuume Bold and Parabolica Text. Use these same files in applications, within the bounds of their EULAs.
03 — Logo
The EFI mark
The primary logo is the bold “EFI” acronym. A cropped symbol serves small scales — favicons, social icons, app tiles.
Minimum print height for the primary logo is 8 mm. Below that, switch to the compact symbol. Keep the defined clear space free of text, imagery and competing graphics.
04 — Usage principles
Keep it coherent
Do
- Lead with Deep Plum and Soft White
- Use secondary colours as accents and highlight blocks
- Set body copy in Deep Plum for legibility
- Respect the logo’s clear space and minimum size
Don’t
- Flood a layout with a secondary colour
- Recolour or distort the logo
- Place the mark on a low-contrast background
- Substitute unlicensed look-alike fonts in production